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Revenue architecture · Seed through Series C

Designing revenue
engines for growth
companies.

You've found the product. Now find the growth engine.

We design the systems behind durable revenue — sales motion, retention infrastructure, and expansion architecture — for startups in fintech, digital assets, AI, and developer platforms.

Work with us →
$20M+ Revenue built across roles
250+ Accounts managed
115% Net revenue retention
16+ Years as GTM operator

Turn ambiguity into predictable growth.

What we build

Systems, not advice.

Three disciplines. One revenue flywheel.

01

Sales architecture

Pipeline design, ICP definition, and repeatable motion — built to survive the transition from founder-led to team-led selling.

02

Retention infrastructure

Onboarding systems, health scoring, and CS frameworks that reduce churn before it compounds into a structural problem.

03

Expansion frameworks

Upsell trigger identification, land-and-expand strategy, and NRR optimization — turning your existing base into your best growth channel.

Selected outcomes

Revenue systems built in the field.

Operator credentials, not advisory theory.

Revenue engine

$2M → $15M ARR

Served as GM across a scaling blockchain infrastructure company — designed and ran the full revenue operation across sales, CS, and account management.

New business line

$0 → $2M

Founded and built a net-new business line from scratch — ICP definition, GTM motion, and partnership model. Zero to run rate as operator, not advisor.

Lifecycle optimization

115% NRR

Implemented QBR processes, expansion targets, health scoring, and account frameworks driving above-benchmark retention.

Most revenue problems aren't sales problems.
They're architecture problems.

How we work

A structured engagement,
not an open retainer.

1
Week 1–2

Diagnose

A revenue system audit across pipeline, retention, and expansion. We find where the model is breaking — and why it's breaking there.

2
Week 3–4

Design

Build the architecture — ICP definition, lifecycle frameworks, and revenue motion — tailored specifically to your stage and market.

3
Month 2

Install

Implement the system with your team. Establish operating cadence, accountability structure, and the playbooks your people will actually use.

4
Ongoing

Scale

Refine the model as the company grows and complexity increases. The system evolves with you.

Where we focus

Built for complex products
in fast-moving markets.

Fintech

Financial technology

Payments, lending, infrastructure — where compliance complexity meets GTM urgency.

Digital assets

Blockchain infrastructure

Institutional adoption, enterprise sales, and the revenue motions that work in a market traditional playbooks weren't built for.

AI & ML

Applied AI

Selling technical products to non-technical buyers in markets that didn't exist two years ago.

Dev tools

Developer platforms

Bottom-up growth with top-down conversion — where PLG meets enterprise.

Who we help

Where companies get stuck.

We build the system to get you to the next stage.

Sales motion

Founder-led sales

Closed on personality, not process

→ The build

Repeatable team motion

A playbook the whole team can run

Pipeline

Early traction

Wins, but no pattern behind them

→ The build

Structured pipeline

ICP defined, motion standardized

Retention

First customers

No system to keep or grow them

→ The build

Expansion engine

Lifecycle model driving NRR above 100%

Revenue

Inconsistent growth

Revenue that's hard to forecast

→ The build

Predictable revenue

A system leadership can plan around

Avi Meyers — Pleasant Street Advisory

About

Pleasant Street Advisory is led by Avi Meyers, a revenue and GTM operator with 16+ years across fintech, digital assets, and SaaS.

Avi has designed and run revenue organizations scaling from $2M to $15M ARR, launched new business lines from $0 to $2M, and built forward-deployed customer models that drove 115%+ net revenue retention — including at a leading blockchain infrastructure company navigating institutional adoption.

The firm exists to bring operator-level experience to startups navigating the hardest phase of growth: when the product works, but the revenue system doesn't.

GTM architecture Lifecycle design Revenue operating models CS frameworks Pipeline systems NRR growth

Ready to build the system?

In 30 minutes we can usually identify the biggest gap in your revenue system.

Schedule a discovery call →